Nicole’s marketing approach centers on the unique story of each home—its character, location, and the features that resonate with today’s buyers. She offers expert guidance on first impressions, from small updates to strategic enhancements, and combines professional media, targeted outreach, and a thoughtful presence at open houses to ensure every property is positioned to stand out.
Before bringing a home to market, Nicole conducts a comprehensive evaluation that includes market analysis, standout features, and neighborhood appeal. She develops a custom marketing plan, advises on improvements that can boost value, and offers tailored staging options to help showcase the property at its absolute best.
Nicole elevates every listing with professional photography, immersive 3D tours, detailed floor plans, and high-quality video—all designed to capture attention and highlight the property’s best features. She also utilizes Zillow Showcase to enhance visibility and presentation, ensuring her listings attract serious buyers. All media costs are fully covered by Nicole.
Working with top-tier media partners, Nicole creates cinematic video tours that showcase the home in the best light—morning to night. She often guides viewers through each space personally, adding warmth and insight, and produces vertical videos for social media to boost reach and engagement.
Nicole runs data-driven digital ad campaigns across social media and Google, targeting key buyer markets. For added exposure, she offers placement on streaming TV platforms, helping each listing reach qualified audiences both locally and globally.
Each home is represented with elegant brochures, flyers, and direct mail materials designed to leave a lasting impression. Nicole combines striking visuals and compelling descriptions in professionally printed pieces that reinforce the home’s value and appeal.
Nicole ensures maximum industry exposure through mass email promotions to top local agents, private broker previews, and internal brokerage connections. This network-focused strategy generates early buzz and attracts qualified buyers from the agent community.
Nicole lists properties on CRMLS for wide digital reach, with automatic syndication to sites like Zillow, Redfin, and Realtor.com. This ensures the listing is seen by a vast network of agents and buyers. She also offers off-market strategies for clients seeking a more discreet selling process.
For select listings, Nicole offers curated lifestyle events such as twilight tours, wine tastings, or private VIP gatherings. These experiences help elevate the property’s appeal and create lasting impressions with high-end buyers.
Nicole hosts open houses with care and professionalism, creating a welcoming environment where buyers feel informed and inspired. She highlights the home’s key features and lifestyle benefits, ensuring every visitor leaves with a strong connection to the property.
Real estate with Nicole Caplan is personal, strategic, and rooted in lasting connection—not just the sale. With a calm and intentional approach, she ensures every detail is handled with clarity and purpose, making the process feel seamless, supportive, and fully tailored to you.