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Bespoke Marketing

Bespoke Property Marketing

Nicole’s marketing approach is shaped by over a decade of experience in branding, strategy, and storytelling. She focuses on uncovering the unique narrative of each home—its character, its lifestyle, and the features that matter to today’s buyers. From first impressions to final details, she guides clients through smart, high-impact enhancements and pairs them with elevated media, targeted outreach, and a thoughtful presence at open houses. The result is a tailored, modern marketing experience that ensures every property stands out with intention and purpose.

Before Selling Checklist

Before bringing a home to market, Nicole conducts a comprehensive evaluation that includes market analysis, standout features, and neighborhood appeal. She develops a custom marketing plan, advises on improvements that can boost value, and offers tailored staging options to help showcase the property at its absolute best.

Photos, 3D Tours & Zillow Showcase

Nicole elevates every listing with professional photography, immersive 3D tours, detailed floor plans, and high-quality video—all designed to capture attention and highlight the property’s best features. She also utilizes Zillow Showcase to enhance visibility and presentation, ensuring her listings attract serious buyers. All media costs are fully covered by Nicole.

Broker Mass Promotion

Nicole ensures maximum industry exposure through mass email promotions to top local agents, private broker previews, and internal brokerage connections. This network-focused strategy generates early buzz and attracts qualified buyers from the agent community.

Coming Soon & Going Live

Nicole lists properties on CRMLS for wide digital reach, with automatic syndication to sites like Zillow, Redfin, and Realtor.com. This ensures the listing is seen by a vast network of agents and buyers. She also offers off-market strategies for clients seeking a more discreet selling process.

Grand Events (Optional)

For select listings, Nicole offers curated lifestyle events such as twilight tours, wine tastings, or private VIP gatherings. These experiences help elevate the property’s appeal and create lasting impressions with high-end buyers.

Bespoke Open Houses

Nicole hosts open houses with care and professionalism, creating a welcoming environment where buyers feel informed and inspired. She highlights the home’s key features and lifestyle benefits, ensuring every visitor leaves with a strong connection to the property.

Experience the Difference

Real estate with Nicole Caplan is personal, strategic, and rooted in lasting connection—not just the sale. With a calm and intentional approach, she ensures every detail is handled with clarity and purpose, making the process feel seamless, supportive, and fully tailored to you.

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Contact Details

Nicole Caplan

Phone

(949) 344-4881

[email protected]

Address

Newport Beach CA 92660

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